Lecture 1 - An Introduction To Communciation Theory

Lecture 1 - An Introduction To Communciation Theory - What...

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8/25/13 1 COM337 Communication Theory An Introduction COM337 Comunication Theory What Is a Theory? Theory – set of systematic, informed hunches about the way things work Set of hunches Informed hunches Hunches that are systematic Images of theory Theories as nets Theories as lenses Theories as maps 2 COM337 Comunication Theory What Is Communication? Communication – relational process of creating and interpreting messages that elicit a response Messages Text – record of a message that can be analyzed by others; for example, books, films, DVDs, or any transcript or recording Creation of messages Text usually constructed, invented, planned, crafted, constituted, selected, or adopted by the communicator Interpretation of messages Messages do not interpret themselves 3 COM337 Comunication Theory What Is Communication? Communication (continued) A relational process Takes place between two or more persons and affects the nature of the connections among those people Messages that elicit a response Messages have an effect upon people who receive them 4 COM337 Comunication Theory Talk About Theory A behavioral scientist applies the scientific method to describe, predict, and explain recurring forms of human behavior (conducts experiments) He adopts an objective approach to communication A rhetorician studies ways symbolic forms can be used to identify with people, or to persuade them to a certain point of view (interprets texts) He adopts an interpretive approach to communication 5 COM337 Comunication Theory Two Scholars, Two Views MasterCard “Priceless” campaign in textbook Ad Week: “Peyton Manning is one of the few superstar athletes who shows he can act in his commercials. We’ve seen his cheerleader-for-
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