Chapter_7_Power_Point

Persuasive elements communicator message audience

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Unformatted text preview: analyze the words What Are the Elements of Persuasion? To Whom Is It Said? The Audience What are they thinking? Uninvolved audiences use peripheral cues Ways to stimulate people’s thinking Use rhetorical questions Present multiple speakers Make people feel responsible Repeat the message Get people’s undistracted attention Extreme Persuasion: How Do Cults Indoctrinate? Cult “New religious movement” Group typically characterized by Distinctive ritual and beliefs related to its devotion to a god or a person Isolation from the surrounding “evil” culture Charismatic leader Extreme Persuasion: How Do Cults Indoctrinate? Attitudes Follow Behavior Compliance breeds acceptance Initiates become active members of the group Foot- in- the- door phenomenon Gradual induction Extreme Per...
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This note was uploaded on 02/03/2014 for the course PSY 331 taught by Professor N/a during the Spring '06 term at SUNY Buffalo.

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