Chapter_7_Power_Point

To whom is it said the audience what are they

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Unformatted text preview: ss by which media influence often occurs through opinion leaders, who in turn influence others What Are the Elements of Persuasion? How Is It Said? The Channel of Communication Personal versus media influence Comparing media The more lifelike the medium, the more persuasive its message What Are the Elements of Persuasion? To Whom Is It Said? The Audience How old are they? Life cycle explanation Attitudes change as people grow older Generational explanation Attitudes do not change; older people largely hold onto the attitudes they adopted when they were young What Are the Elements of Persuasion? To Whom Is It Said? The Audience What are they thinking? Forewarned is forearmed—If you care enough to counterargue Distraction disarms counterarguing Words can promote candidate/product Visual images keep us occupied so we don’t...
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This note was uploaded on 02/03/2014 for the course PSY 331 taught by Professor N/a during the Spring '06 term at SUNY Buffalo.

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