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Social norms reciprocity norm expectation that people

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Unformatted text preview: is on others Feel good, do good Positive mood can dramatically boost helping Why Do We Help? Social Norms Reciprocity norm Expectation that people will help, not hurt, those who have helped them Helps define the social capital Supportive connections, information flow, trust, and cooperative actions—that keep a community healthy Why Do We Help? Social Norms Social- responsibility norm Expectation that people will help those needing help Gender and Receiving Help Women offer help equally to males and females Men offer more help when the persons in need are...
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