Social norms reciprocity norm expectation that people

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Unformatted text preview: is on others Feel good, do good Positive mood can dramatically boost helping Why Do We Help? Social Norms Reciprocity norm Expectation that people will help, not hurt, those who have helped them Helps define the social capital Supportive connections, information flow, trust, and cooperative actions—that keep a community healthy Why Do We Help? Social Norms Social- responsibility norm Expectation that people will help those needing help Gender and Receiving Help Women offer help equally to males and females Men offer more help when the persons in need are...
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This note was uploaded on 02/03/2014 for the course PSY 331 taught by Professor N/a during the Spring '06 term at SUNY Buffalo.

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