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HarvardGuide - GEB Guide to Conducting Harvard Case...

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______________________________________________________________________ GEB  Guide to Conducting Case Analyses—Spring  Page of GEB  Guide to Conducting Harvard Case Analyses Background and Requirements The written Harvard case analysis is an integral component of this course. The three analyses you conduct will represent 28% of your total course grade. In addition, the case analysis (part 3 of the group project) that you and your teammates conduct represents another 14% of your grade. The structure of the written case analyses is, in essence, a written version of all human decision- making processes. This decision-making structure is essentially the same, whether it is applied to a corporate strategic decision or choosing where you and your friends are headed for happy hour. This handout, along with the material in your syllabus, and the readings from week 1 in the Harvard Course Packet packet, should prepare you to conduct effective case analyses. Course Readings Each Harvard case is closely linked to the course readings for the week. You will find that the Harvard case presents a “real world” view of a major topic or theme within the readings. I strongly suggest that you examine the course readings before you attempt to conduct a Harvard case analysis. Style & Grammar The analysis is a formal document. It should be written from the perspective and outside consultant writing to the organization’s top management. Use complete sentences and do not write in bullet, list, or outline format. You cannot use any contractions, slang, improper grammar, and the like. Separate sections must have headings and all pages should be numbered following the APA guidelines (see the reference to the APA manual in your syllabus). The paper must be double-spaced, use 1” margins, and use a standard (Times or Times New Roman) 12 pt. font. Papers will be graded on grammar, spelling, and style in addition to content. One-half letter grade (5 points) will be deducted for each grammar and/or spelling error beyond three.
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______________________________________________________________________ GEB  Guide to Conducting Case Analyses—Spring  Page of Case Analysis Structure Basic Structure Analyses cannot exceed 4 textual pages in length, plus at least one additional page of written financial analyses in an appendix (tables, graphs, charts, etc. do not count). Any case analysis longer than 4 pages will not be read or graded beyond the 4 th page. You should structure your analysis in the following manner: 1) A cover page with your name, the case name, the date, the course name and number 2) A 4-page maximum analysis that discusses the key strategic issue, alternatives, recommendation, and implementation/action plan 3) A 1-page financial analysis (in an appendix) whose results are included in the analysis where necessary (but almost always in the recommendation and implementation/action plan sections).
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