3301_S03_09-09-13(1)

Techniques for generang ideas brainstorming focus

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Unformatted text preview: 13 Pitch structure (sort of) Starter: Do you ever have the following problem:_________? •  My idea for a product (or services) is ________. •  It is a solu<on for ____________ to help _________(who). •  This product is compelling to <the customer> because _____________. •  This is becer than current solu<ons because_________. Techniques for Genera<ng Ideas Brainstorming Focus Groups Library and Internet Research 3 9/9/13 Brainstorming •  A technique used to generate a large number of ideas and solu<ons to problems quickly. •  A brainstorming “session” typically involves a group of people, and should be targeted to a specific topic. •  Rules for a brainstorming session: •  •  •  •  •  •  •  •  •  No cri<cism. Defer judgment Freewheeling is encour...
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