3301_S03_09-29-13 - Entrepreneurship ENTP 3301 Prof Emily...

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9/30/13 1 Entrepreneurship ENTP 3301 Prof. Emily Choi September 30, 2013 Agenda: - First Screen for Tommy John - Buyer Utility Map - Team Time - First Screen for <Your Product/Service> - Plan your research work The most effective businesses emerge from the following process Feasibility Analysis
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9/30/13 2 First Screen (the initial pass) A tool that can be used in the initial pass at determining the feasibility of a business idea. If a business idea cuts muster at this stage, the next step is to complete a business plan In our case, the next step is to do research and prepare your product/ service presentation (which would start a business plan) Buyer Utility Map ( Blue Ocean Strategy by Kim & Maubourgne) A tool to help evaluate and determine the value of an offering to a potential customer
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9/30/13 3 The Customer Value Proposition Key Resources § People § Technology, products § Equipment § [email protected] § Channels, § Partnerships, alliances § Brand Profit Formula § Revenue model § Cost structure § Margin model § Resource velocity Key Processes § Processes § Rules & metrics § Norms Customer Value Proposition § Target Customer §
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