Ethics in Pharmaceutical Marketing - Ethics in Pharmaceutical Marketing Pharmaceutical Industry The pharmaceutical industry is essential in business

Ethics in Pharmaceutical Marketing - Ethics in...

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Ethics in Pharmaceutical MarketingPharmaceutical IndustryThe pharmaceutical industry is essential in business ethics because it deals with health, and health is always questionable and disclosure for the purpose of leading a healthy lifestyle is essential. When it comes down to pharmaceutics, ethics has always been questionable. For example years ago side effects were unknown to the public, and because the public deemed it unethical to hide such imperative information about products now it is essential for the side effects of all medication to be published and made known. The pharmaceutical industry has become more marketing-oriented to maintain profit levels. Many drug companies try to influence medical professionals to prescribe their drugs by hosting lavish events at conferences and showering doctors with gifts and benefits. Smaller businesses can use similar tactics to influence intermediaries and agents to give preference to their products. The ethics of such a marketing strategy are questionable. Ethical marketing is to provide information so the customers can make an informed choice.-marketing-152767Welcome to the New Face of Big PharmaOn eve of Obamacare, brands shift marketing from pill pusher to best friendBy JoanVoightSeptember 29, 2013, 10:21 PM EDTJustin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the next class. It’s exactly the kind of everyday problem that drives parents of diabetic kids batty. But Justin figured out a solution by inventing a game called “Fantasy Diabetes,” modeled after Fantasy Football. Fourteen of his classmates promptly signed up, and twice a week they gather around Justin after class, guess what his blood sugar is going to be before he tests it, and earn points for the best guess.Justin’s mom suggests the idea to other families, not in a diabetes support group but viaSpoonful.com, created by Disney Publishing and pharmaceutical giant Eli Lilly, a producer of insulin and diabetes drugs. Spoonful.com doesn’t look at all like a pharmaceutical website. Rather, it is punctuated with playful branded stories, games and tips to help young diabetic patients and their families manage the disease.Welcome to the new world of Big Pharma marketing. Millions of citizens will sign up next year for health insurance under Obamacare (officially the Affordable Care 
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Act, or ACA)—that is, if it isn’t defunded in the latest budget showdown in Congress. That, coupled with the public’s growing distrust of drug companies, is forcing a radical transformation of pharmaceutical branding. “The era of Big 
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