BCOM Business Writing Notes Fall 2013

Part 1 the introduction save your audience time by

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Unformatted text preview: your audience, it’s best to get right to the point/provide your bottom line on top (BLOT) and be direct. This is called the Direct Informational Approach. If your purpose is to inform, be direct and make sure your bottom line is in the first paragraph. Part 1: The Introduction Save your audience time by starting with an introduction that establishes four important aspects: 1. Context a. What is the situation? What background information do I need as the reader? b. How does the situation relate to my audience and me? 2. Purpose a. Why are you writing this document, and why are you sending it to the audience (rather than someone else)? 3. Audience a. How will reading your document help your audience? What’s In It For You (WIIFY) 4. Bottom Line On Top (BLOT) a. What is the most important thing you want the audience to know? This can be the key takeaway from your research, or it can be a recommendation. b. Be careful with your bottom line! If you are asked to provide a recommendation, then your recommendation is your bottom line. If you are asked to be objective/neutral, then don’t provide a recommendation. Simply answer the questions in the assignment, or give the audience the key takeaway from your research. 1 After you’ve established these four aspects, you can transition forward by forecasting a couple of key pieces of information that are coming up in the document. Part Two: Supporting Information (Logic and Reasoning...
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This note was uploaded on 02/03/2014 for the course BUSINESS 314r taught by Professor Mclean during the Fall '11 term at Arizona.

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