BCOM Business Writing Notes Fall 2013

Tell them what the purposecontext of the message is

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Unformatted text preview: audience will agree with you (they may have resistance), then take the indirect approach and build your case before making your request. When in doubt, use the indirect approach. The next two parts of this guide will help you organize your document successfully and think through the information you need to present. Part 1: Organizing Your Document Using the AIDA Outline AIDA stands for:  A = Alignment,  I = Information,  D = Direct Benefit(s)  A = Call to Action 2 1 Paragraph: Introduction (Alignment) st  Align with the reader by showing gratitude, recognizing an achievement, highlighting an established relationship, presenting a common goal, or explaining how the information in the document will benefit your reader.  Tell them what the purpose/context of the message is. Be careful here, because the purpose is NOT your bottom line. You need to clearly state what the message is about, without actually making your request in the first paragraph. This part is tricky! 2 and 3 Paragraphs: Body (Information & Direct Benefits) nd rd  Anticipate resistance and counter with credible facts to overcome that resistance.  Use information and data to build your case and support your viewpoint.  Show your reader how they will benefit directly from your proposed action (WIIFY).  Use a strong “You” attitude. It’s not about what’s good for you as the writer or the co...
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This note was uploaded on 02/03/2014 for the course BUSINESS 314r taught by Professor Mclean during the Fall '11 term at University of Arizona- Tucson.

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