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BCOM Business Writing Notes Fall 2013

What information does the audience need part three

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Unformatted text preview: ) Now it’s time to prove your point. All claims and assertions must be logically sound, clearly articulated, and substantiated by credible research. The data you select must be accurate, relevant to your main point, cited, and well explained. Watch out for data dump! When it comes to supporting information, more is not necessarily better. Think critically about the information you choose to incorporate into your document – what you leave out can be as important as what you put in. What information does the audience need? Part Three: Conclusion The conclusion is an important opportunity to reiterate your frame, summarize your main points and your strongest supporting information, and make a call to action (if applicable). Option 2: “My purpose is to persuade…” If the goal of the message is to persuade your audience to do something, then you have to make another decision and ask yourself two more questions. Decision #2: Should I be direct or indirect? Should you be direct, and come right out and say what you want them to do in the first paragraph? Or should you be indirect, and build your case before making your request? First ask yourself, was the information I plan to provide solicited (asked for) by my audience? If the answer is YES you can use the direct approach. If the answer is NO, you need to ask another question. Is my audience resistant to my message?/Is it possible they will disagree with what I am trying to persuade them to do? If your document is unsolicited (your audience did not ask for it) and you’re not sure that your...
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