BCOM Business Writing Notes Fall 2013

You need to clearly state what the message is about

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Unformatted text preview: mpany as a whole. Focus on what’s in it for your reader.  Make your request after you’ve built your case. This is your bottom line. This is where you present the audience with what you want them to do, what you are persuading them to do. 4 Paragraph: Conclusion (Action) th  Make a call to action. The action should be convenient for the reader. Give next steps and provide contact information. Your goal is to give them something that they can easily say “yes” to. Part 2: Gathering Information Now that you have an outline for your persuasive message, it’s time to gather the information you will need to include in your document. Before you sit down to write your message, think through your persuasive strategy using the following steps: Step 1: Write a clear and simple purpose statement or a statement that develops the context for your message  What is the purpose/context of your message? Your purpose statement is NOT your bottom line. You need to clearly state what the message is about, without actually making your request in the first paragraph. This part is tricky! Step 2: Establish your bottom line  What are you trying to persuade or motivate your audience to do? This is your bottom line. If you’re using the indirect approach, make sure the answer to this question is NOT in your first paragraph.  Put your bottom line at the end your second paragraph or beg...
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This note was uploaded on 02/03/2014 for the course BUSINESS 314r taught by Professor Mclean during the Fall '11 term at University of Arizona- Tucson.

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