Contribution Margin.docx - Contribution Margin The...

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Contribution MarginThe contribution margin for Monster Beverage Company is estimated as $ 78 million for the previous years. The Company reported net sales with regards to the Monster Hydro, Monster Energy drinks. They made a significant rise of $780.5 million from $668 million. Monster is making expansion in its international presence. That justifies why there has been a significant amount for the contribution margin. It has also increased its profile in the United States through rebrands and launches. The Company is contracting possible collaboration with Coca-Cola to make it conquer its markets. Monsters' growth strategy relies on enhancing its bottom line

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