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Unformatted text preview: ales, sponsorship, viewing
2.Builds attendance/ audience
• Increases ancillary income: parking,
concessions, licensed item sales
• Increases TV/ radio ratings which will
result in higher rights fees or revenue
sharing Integrated Promotion Model
Promotion as an Entertainment Platform
1.Helps create memorable experiences to bring
fans back for more of your product
2.Delivers new broadcast and internet features
3.Strengthens the emotional connection
between your organization and your
customers. Share the feeling!
customers. Integrated Promotion/Marketing
Connecting the auto brand with the highest customer loyalty with fans loyal to their college football teams and traditions
25 partner football programs including: Syracuse, Alabama, Auburn, BYU, Cal, UConn, Florida, Florida St.
Georgia, Michigan, Ohio State, Pitt, Oregon, S.Carolina
Tennessee, Texas, Virginia Tech, Wisconsin
154 onsite events The Hyundai Fieldhouse “tailgate party/ car show”
Yahoo!Sports Hyundai branded “Loyalty Report”
Lens of Loyalty student film contest
Hyundai Sun Bowl: ACC vs. Pac 12 Sports Sponsorship Defined
The acquisition of rights to affiliate or directly
associate with a product or event for the
purpose of deriving benefits related to that
affiliation or association.
The frequent appearance of a brand name...
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This note was uploaded on 02/05/2014 for the course SPM 325 taught by Professor Dennisdeninger during the Fall '12 term at Syracuse.
- Fall '12