SPM 325 - lecture 20

Builds attendance audience increases ancillary income

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Unformatted text preview: ales, sponsorship, viewing ticket 2.Builds attendance/ audience • Increases ancillary income: parking, Increases concessions, licensed item sales concessions, • Increases TV/ radio ratings which will Increases result in higher rights fees or revenue sharing payments sharing Integrated Promotion Model Integrated Promotion as an Entertainment Platform Promotion Entertainment 1.Helps create memorable experiences to bring Helps fans back for more of your product fans 2.Delivers new broadcast and internet features Delivers and opportunities and 3.Strengthens the emotional connection Strengthens between your organization and your customers. Share the feeling! customers. Integrated Promotion/Marketing Connecting the auto brand with the highest customer loyalty with fans loyal to their college football teams and traditions 25 partner football programs including: Syracuse, Alabama, Auburn, BYU, Cal, UConn, Florida, Florida St. Georgia, Michigan, Ohio State, Pitt, Oregon, S.Carolina Tennessee, Texas, Virginia Tech, Wisconsin 154 on­site events The Hyundai Fieldhouse “tailgate party/ car show” Yahoo!Sports Hyundai branded “Loyalty Report” Lens of Loyalty student film contest Hyundai Sun Bowl: ACC vs. Pac 12 Sports Sponsorship Defined Sports The acquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation or association. The frequent appearance of a brand name...
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