Unformatted text preview: a benefits
7. Helps achieve sales objectives
8. Showcase product features, advantages
9. Advantage over competition through exclusivity
10. Hospitality and entertainment opportunities
11. Secures entitlement or naming Sports Sponsorship: NBC & the NHL
Sports Show Sponsors
League sponsor McDonald’s as the presenting sponsor of the pregame show
Jeep is sponsoring "On-Ice Live" during the pregame
Lexus will sponsor the first intermission show
League sponsor Discover will get the second intermission show
New League sponsor Advil is sponsoring overtime
Bud Light has the postgame show
NBCSN's Wednesday Night Rivalry series is presented by MillerCoors
Advil has a "Fast Recovery" feature
Progressive sponsors "Inside the Glass"
Wendy's gets the Robo-Cam
Ford sponsors Power Plays
League sponsor Enterprise puts its name on period statistics
League sponsor Verizon has "Game Center Premium"
League sponsor Honda underwrites a "Start Something Special" feature
Geico is presenting sponsor
Subway sponsors overtime Sports Sponsorship in North America
2012 $ 13.45 Billion 2011 $ 12.54 Billion 2010 $ 11.83 Billion 2009 $ 11.41 Billion 2008 $ 10.65 Billion 2007 $ 9.90 Billion
Waterhouse Coopers Industries that Sponsor Sports
The Top Five
1.Clothing & footwear
5.Airlines Sponsorship Rights- Uniforms Next
Sponsorship Uniform Sponsorship
A New Wor...
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This note was uploaded on 02/05/2014 for the course SPM 325 taught by Professor Dennisdeninger during the Fall '12 term at Syracuse.
- Fall '12