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Unformatted text preview: uencies Integrating Communications Campaigns need to be integrated from beginning to end in MESSAGE and TIMING. Across ALL media, channels and touch points
Communications, marketing and promotions teams all need fan perspectives
Consumer feedback via social media
Foster a “culture of collaboration” across departments: synergy
Uniformity of vision & scope of the task
Synchronize: definitions, strategies, objectives and roles. Integrated Communications & Promotion
Game/ Event Presentation
Venue/ Entertainment/ Music/ Messaging Branding & Marketing
Multi-platform distribution Advertising & Sponsor Partnerships
Public and Community Relations
All Written/ Printed Materials
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This note was uploaded on 02/05/2014 for the course SPM 325 taught by Professor Dennisdeninger during the Fall '12 term at Syracuse.
- Fall '12