SPM 325 - lecture 14

Acrossallmediachannelsandtouchpoints

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Unformatted text preview: uencies Integrating Communications Campaigns need to be integrated from beginning to end in MESSAGE and TIMING. Across ALL media, channels and touch points Communications, marketing and promotions teams all need fan perspectives Consumer feedback via social media Foster a “culture of collaboration” across departments: synergy Uniformity of vision & scope of the task Synchronize: definitions, strategies, objectives and roles. Integrated Communications & Promotion Integrated Game/ Event Presentation Venue/ Entertainment/ Music/ Messaging Branding & Marketing Broadcasting partnerships Multi-platform distribution Advertising & Sponsor Partnerships Promotional campaigns Public and Community Relations Merchandise All Written/ Printed Materials Ticketing Websites Social Medi...
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This note was uploaded on 02/05/2014 for the course SPM 325 taught by Professor Dennisdeninger during the Fall '12 term at Syracuse.

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