Unformatted text preview: ntact information Why NOT to hold a News Conference
• News cycle goes too fast for media to attend
• News staffs have been cut back, so attendance
won’t be good
• Good reporters don’’t want to get the story when
everyone else gets it
• A reporter can get info online, via links or phone
calls. No travel time needed.
• The Video News Release (VNR) provides bites for
the broadcast media. Uplink or FTP.
the Special Guest Tuesday
Sarah Costello Syracuse Crunch Communications and Community Relations
Crunch Foundation Manager
SU Sport Management grad Assignment
Read Sport Marketing Chapter 16
Do an outline for your final project to Hand In.
(1 outline from each group). What strategies & story lines will you use to build interest in your event? Include a schedule for how you will complete t...
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