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SPM 325 - lecture 14

No travel time needed calls the video news release vnr

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Unformatted text preview: ntact information Why NOT to hold a News Conference Why • News cycle goes too fast for media to attend News • News staffs have been cut back, so attendance won’t be good won • Good reporters don’’t want to get the story when t Good everyone else gets it everyone • A reporter can get info online, via links or phone calls. No travel time needed. calls. • The Video News Release (VNR) provides bites for the broadcast media. Uplink or FTP. the Special Guest Tuesday Sarah Costello Sarah Costello Syracuse Crunch Communications and Community Relations Crunch Foundation Manager SU Sport Management grad Assignment Assignment Read Sport Marketing Chapter 16 Do an outline for your final project to Hand In. (1 outline from each group). What strategies & story lines will you use to build interest in your event? Include a schedule for how you will complete t...
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