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Community Relations News (Press) Conferences
What’s the purpose? Who do you want to receive your message? When would you hold one for your organization? Why Hold a News Conference? Announce a major new initiative, hiring or partnership
Political reasons the principals need to be seen (in person or together)
Special Events Super Bowl, US Open, etc.
All media get the same story at the same time. The baseline story is identical for all.
Accommodate postgame questions
Weekly press availability Football coaches News Conference Planning
News Define the purpose & goals
Set the invitation list know your audience!
Generate Media Alert or “Advisory”
Plan the presentation Create a Runsheet/ Agenda Who speaks when? Who answers questions?
Create a Media Packet + videos, links
Email & Phone call followups ULY 2006 TV PRESS TOUR PRESENTATION
RESS CONFERENCE: Salon I
rogram Begins: 11:45 AM (45 minutes)
VIDEO: PROGRAM BEGINS WITH MNF “TRAILER” (TRT 3:00)
OB TOBIAS: podium (1 minute)
hrow to Wildhack OHN WILDHACK (2 minutes)
ports TV’’s preeminent series moves to preeminent brand
ports JULY 2006 TV PRESS TOUR PRESENTATION
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