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SPM 325 - lecture 14

College football bcs content womens ncaa tournament

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Unformatted text preview: os, history, video Coordinate the announcement of changes and new initiatives Answer the “why’s and wherefore’s” Fill in the blanks and “connect the dots” Put news in context You make reporters smarter Job Description­ ESPN Director of College Sports Communications Director Scope of Responsibility Scope Set strategic direction for all PR efforts surrounding ESPN ’s various ’s college sports programming across all ESPN platforms college Content includes college basketball and college football, BCS, Content Women’’s NCAA Tournament, ESPNU and ESPN Regional Women s Television Television Keep focused on long-term planning AND daily publicity results for Keep ESPN’s college sports product ESPN Manage issues by developing the company ’s position, statements, ’s Q&A and other related documents...
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