This preview shows page 1. Sign up to view the full content.
Unformatted text preview: os, history, video Coordinate the announcement of changes and new initiatives Answer the “why’s and wherefore’s” Fill in the blanks and “connect the dots” Put news in context
You make reporters smarter Job Description ESPN
Director of College Sports Communications
Scope of Responsibility
Scope Set strategic direction for all PR efforts surrounding ESPN ’s various
college sports programming across all ESPN platforms
college Content includes college basketball and college football, BCS,
Women’’s NCAA Tournament, ESPNU and ESPN Regional
Television Keep focused on long-term planning AND daily publicity results for
ESPN’s college sports product
ESPN Manage issues by developing the company ’s position, statements,
Q&A and other related documents...
View Full Document
This note was uploaded on 02/05/2014 for the course SPM 325 taught by Professor Dennisdeninger during the Fall '12 term at Syracuse.
- Fall '12