Unformatted text preview: at builds on the
NBA's long tradition of addressing important social issues in the United States and around the
world. Through this umbrella program, the NBA, its teams and players have donated than $210
million to charity, completed more than 2.3 million hours of hands-on community service, and
created more than 760 places where kids and families can live, learn, or play, in 24 countries
and territories on five continents.
About Special Olympics: Special Olympics is an international organization that changes lives
through the power of sport by encouraging and empowering people with intellectual disabilities,
promoting acceptance for all, and fostering communities of understanding & respect worldwide.
Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from
a few hundred athletes to more than four million athletes in over 170 countries in all regions of
the world, providing year-round sports training, athletic competition and other related programs . Targeting the Release News releases generally are targeted for editors, producers, writers. Many are published online as well Build a Distribution List of media pros who cover your sport, your team, your community
Rewrite/ change the hook for different media Trade press as opposed to sports media Generating News Coverage Get your release to as many websites and bloggers as possible.
Know who has covered your stories in the past and build relationships
Look for different angles that will make your story feel new and different
Keep a positive, friendly tone
FOLLOW UP with reminders, phone calls Today’s Recap News releases send your message to the media
What you write changes with your target
Craft the message with “5 W’s & the H.”
The most important words are in the headline
Relationships & credibility have a huge impact on coverage success Assignment Due Wednesday Write a news release announcing that Hall of Famer Dave Bing has been named to chair a new Syracuse University partnership with the NBA to expand SU community outreach to people living in all 30 NBA cities. Remember: include facts about the principals, the event. Make it meaningful. REMINDER: Test #1 Next Monday Feb 25...
View Full Document
- Fall '12
- Special Olympics, National Basketball Association, Sprint Cup Series, Daytona 500