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Unformatted text preview: Gibbs Racing.
“I think that says a lot about the team, a lot about Stewart-Haas Racing, a lot about how
much work was done over the winter and how they’ve adapted to the new car,” said
Patrick. “This is very much a team pole.”
The Generation-6 cars continue to impress, as 22 drivers topped 195 mph. Before
Sunday, the last driver to hit that mark in Daytona 500 qualifying was Jeff Gordon
(195.067) in 1999. Before that, you have to go back to Davey Allison (195.955) in 1991.
. The Headline Grabs Attention The headline is critical!! It’s all some editors will read The first 8 words on the page are the most important
Picture how you would want the headline to appear in the newspaper, on ESPN.com
Make it intriguing and informative Organize Your Info The LEAD paragraph must include the most vital information.
The first four “W’s” go in the lead Who, What, When, Where
Focus on only one topic Never start your lead with a preposition or parenthetical phrase
Cover the “Why” and “How” in successive paragraphs. Keep them pertinent. News Release Content ACCURACY is key. Proofread your copy! Avoid empty superlatives & claims that can’t be substantiated. “Wonderful/ fabulous/ the greatest” Support any superlatives with specifics. Make a mistake and editors will never trust you again! “fastest back in the Big East with a 4.2 40yard dash.” Include quotes to underscore the importance/ relevance of the news
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This note was uploaded on 02/05/2014 for the course SPM 325 taught by Professor Dennisdeninger during the Fall '12 term at Syracuse.
- Fall '12