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1. Different Writing/ Different Audiences General public or only sports fans?
Your organization’s fans only?
For the sports industry (insiders)
For potential customers
Just the facts objective
Your opinions & insight subjective
Which medium? TV, radio, newspaper, magazine, online, text or mobile alert How is Your Message Received? How you deliver a message can be more important than the message itself Tone of voice, timing, respect, the stage or platform, competing messages
Impressions are affected by the experience through which they are received
People gravitate toward things that mean something to them
Too much info can be counterproductive Media Advisories An invitation to cover an event
Stick to the Basic “5 W’s” Who, What, When, Where, Why What’s “the hook?”
Consider your audience: Media pros who are always pressed for time!
Distribution schedule & followup ROOKIE
OF THE YEAR ‘10
**MEDIA ADVISORY** 2010 PEPSI ROOKIE OF THE YEAR PRESS CONFERENCE
The Pepsi Rookie of the Year, as determined by fan balloting on
NFL.com, will be introduced and available for media questi...
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- Fall '12
- Big East Conference, Syracuse University, Syracuse Orange, Jim Boeheim, James Southerland