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Running head: PRICE MATCHING GUARANTEE 1 Price Matching Guarantees Your Name Your University
PRICE MATCHING GUARANTEE 2 Price Matching Guarantees The stability of a business is determined by the set strategies to maintain and acquire new customers. Price is arguably the main factor that customers consider when buying products, and price matching guarantees have proven the customers’ consideration of cost since the customers’ evaluation of existing different prices is seen while they are buying certain products. The case of Dell is an excellent example of a price matching guarantee. Dell’s price match allows buyers to contact dell experts when the customers find advertised lower prices for an identical product online from HP or Lenovo. To price-match, a customer must, first of all, identify the eligibility of the lower-priced product on another seller’s website and then share the link of the lower-priced product with a dell expert through a call or online chat to price match the commodity. Dell matches new and refurbished monitors, tablets, or computers advertised on

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