Unformatted text preview: This type of advertising uses a rational approach appealing to the value of the product to the business. Public Service Advertising (PSAs): support nonprofit organizations. Time and space is provided free as a service to the public by print and broadcast media. It is used to solicit contributions of time or money. Some examples: PBS stations, Red Cross, Unicef, American Cancer Society. Image Advertising: designed to enhance the image of a company, product, or service. Examples: Paper companies working to preserve forests, beer commercials targeting drinking responsibly. State and Municipal Advertising: Promotes specific municipalities and states as attractive places to live, work, or to visit. Examples: “”Virginia is for Lovers” and “I Love N.Y.” Terms: Viral advertising Target audience Primary demand ad Selective demand ad Direct action ad Indirect action ad Marketing Ad campaign Positioning...
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This note was uploaded on 04/08/2008 for the course TR 104 taught by Professor ?? during the Spring '07 term at Montgomery.
- Spring '07