This preview shows page 1. Sign up to view the full content.
Unformatted text preview: This type of advertising uses a rational approach appealing to the value of the product to the business. Public Service Advertising (PSAs): support nonprofit organizations. Time and space is provided free as a service to the public by print and broadcast media. It is used to solicit contributions of time or money. Some examples: PBS stations, Red Cross, Unicef, American Cancer Society. Image Advertising: designed to enhance the image of a company, product, or service. Examples: Paper companies working to preserve forests, beer commercials targeting drinking responsibly. State and Municipal Advertising: Promotes specific municipalities and states as attractive places to live, work, or to visit. Examples: Virginia is for Lovers and I Love N.Y. Terms: Viral advertising Target audience Primary demand ad Selective demand ad Direct action ad Indirect action ad Marketing Ad campaign Positioning...
View Full Document
- Spring '07