Case 100000000000.docx - About the Company Align Technology was founded by two graduates of Stanford graduate school of business It deals with

Case 100000000000.docx - About the Company Align Technology...

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About the Company Align Technology was founded by two graduates of Stanford graduate school of business. It deals with manufacturing customized dental products. The company brought a new product to correct dental irregularities for treating malocclusions and invented a new custom manufacturing process for Manufacturing. Traditionally it was done by using metal braces. The process involved facilities in 6 operations located in California, Pakistan, and Mexico. By June 2021, the average selling price per case is $1,600, whereas the average cost is $1,800. The company has raised $140 Million in January IPO. The company’s aggregate spending is $7 Billion every year Align sells to orthodontists at $1,300/case; the current production cost is $1,800/case. The problem • Problem of wrong sales forecasts

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