Interview Q&A 1.0.docx - 1 Search Engine Optimization(SEO...

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1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM) is one of the most effective ways to grow your business in an increasingly competitive marketplace. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs ).
3. How would you define Digital Marketing?
4.Why is online marketing increasingly preferred over offline marketing?
There are essentially no geographical boundaries when it comes to using online marketing platforms. Digital Marketing feeds and thrives on consumer behavior analytics. Never before brands had so much meaningful and action-able data available to them for drawing real insights to base their marketing budget on.

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