Tips and tools for class project

Hardtogetinsidepeoplesminds page5 choosingyourmethod

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Cons • May be helpful to have both closed and open­ended questions • Response rate may not always be high enough Archival Analysis – Pros • Gain info on events/people that can’t be gained first hand • Unobtrusive – Cons • Hard to get inside people’s minds Page 5 Choosing your method • Using several different methods might provide the most complete analysis • Qualitative data can add to understanding • Open­ended responses in survey will help you gather qualitative data Page 6 Choosing your method • Validity – – – • Inference validity • Does your overall study – method, measurement, analysis, support what you are claiming? Construct validity • Does the way you measured your variables support the results you are claiming? Face...
View Full Document

Ask a homework question - tutors are online