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Tips and tools for class project

Tips and tools for class project - Floyd, Management,

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Tips and tools for class project Adapted from PPT originally used by Theresa  Floyd, PhD student in the Department of  Management, University of Kentucky
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So you have a consulting problem… How to investigate your problem Review class material pertinent to the problem Generate alternate explanations (brainstorm among team members) Gather data with a view to identifying the right explanation/s Remember, you will generate explanations Before you begin to collect data After you collect and analyze your data Page 2
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Choosing your method Page 3
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Choosing your method Observation Pros You become an “insider” Unobtrusive Cons Need a lot of time (weeks or months) Can be hard to remain objective Interviews Pros “Surprising” information More detail about thoughts behind observed actions Cons Respondents may not always be candid Page 4
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Choosing your method Survey Pros Possible to gather large amount of data Respondent feels sense of anonymity Cons May be helpful to have both closed and open-ended questions Response rate may not always be high enough Archival Analysis Pros
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