Tips and tools for class project


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Unformatted text preview: – – – • Scales – – – – – • Cover letter Survey Gizmo Anonymity Short and relevant Keep size of different sections similar Consistent anchors (continuum) Sufficient choices Include “not applicable” or “not sure” Multiple items Reverse code 1/6 to 1/3 of questions Let’s take a look at Survey Gizmo Page 9 Survey Design • Questions – Word questions so they measure specific and observable actions, thoughts and motives – Be aware of associations – Avoid double­barreled questions, affectively worded questions – Don’t combine separate constructs – Use scale instead of agree/disagree questions – Include items that can be independently verified – Avoid long­winded questions Page 10 Scale examples Please rate this employee’s...
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