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UNIVERSITY OF GHANA FACTORS INFLUENCING THE PERFORMANCE OF SMALL SCALE ENTREPRENEURS IN THE GARMENT INDUSTRY OF THE TAMALE METROPOLIS OF GHANA BY IBRAHIM SULEMANA (10329596) THIS THESIS IS SUBMITTED TO THE UNIVERSITY OF GHANA, LEGON IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF PHILOSOPHY (MARKETING OPTION) DEGREE JUNE, 2014 University of Ghana University of Ghana
i DECLARATION I do hereby declare that this thesis is the result of my own research undertaken under supervision and has not been presented by anyone for any academic award in this or any other university. All references used in the work have been fully acknowledged. I bear sole responsibility for any shortcomings. ……………………………………… ……………………………… IBRAHIM SULEMANA DATE (10329596 ) University of Ghana University of Ghana
ii CERTIFICATION I hereby certify that this thesis was supervised in accordance with procedures laid down by the University. ………………………………… ……………………………… DR. SAMUEL C. K. BUAME DATE (SUPERVISOR) …………………………………. . ……………………………… DR. KWAME ADOM DATE (CO-SUPERVISOR) University of Ghana University of Ghana
iii DEDICATION In memory of my late father, Alhaji Sulemana Mahama and To my mother, Hajia Fatimata Sulemana and my lovely wife Sawdatu Saani, and my lovely little duaghter, Iman Puumaya Sulemana. University of Ghana University of Ghana
iv ACKNOWLEDGEMENT I hereby express my profound gratitude and appreciation to my supervisors, Dr. Samuel C. K. Buame, and Dr. Kwame Adom from the Department of Marketing & Customer Management, University of Ghana Business School for their immense support, advice, suggestions, guidance and encouragement during the period of writing this thesis. My appreciation also goes to My roommates, Mr Ibn Kailan Abdul- Hamid, Mr Anas Sulemana, and Mr Abubakari Abdul Jalil for their contributions, support and guidance throughout the period of writing this research thesis. I will also say a big thank you to Dr Mahamoud Abdulai Mahamoud of University of Ghana Business School, for his immense support and guidance, and finally to Dr. Bedman Narteh, who is currently the Head of Marketing & Customer Management Department of the University of Ghana Business School, for his hard work, care and counseling. University of Ghana University of Ghana
v TABLE OF CONTENTS Content ................................................................................................................ Page DECLARATION ......................................................................................................... i CERTIFICATION ...................................................................................................... ii DEDICATION .......................................................................................................... iii ACKNOWLEDGEMENT ......................................................................................... iv TABLE OF CONTENTS ............................................................................................ v LIST OF TABLES ..................................................................................................... x LIST OF FIGURES ................................................................................................... xi LIST OF ABBREVIATIONS ................................................................................... xii ABSTRACT ............................................................................................................ xiv CHAPTER ONE ......................................................................................................... 1 1.0 INTRODUCTION ................................................................................................ 1 1.1 BACKGROUND TO THE STUDY .................................................................. 1 1.2 STATEMENT OF THE PROBLEM ................................................................. 5 1.3 RESEARCH OBJECTIVES .............................................................................. 6 1.4 RESEARCH QUESTIONS ............................................................................... 6 1.5 SIGNIFICANCE OF THE STUDY ................................................................... 7 1.6 SCOPE OF THE STUDY ..................................................................................... 8 1.7 Organization of Chapters ...................................................................................... 9 CHAPTER TWO ...................................................................................................... 10 LITERATURE REVIEW ......................................................................................... 10 2.0 INTRODUCTION ........................................................................................... 10 2.1 DEFINITIONS OF SMALL SCALE ENTERPRISES ..................................... 10 University of Ghana University of Ghana
vi 2.2 THE ROLES OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) . 16 2.3 Challenges of SSEs in Contributing to National Economies ............................ 19 2.4 KEYS TO ENTREPRENEURIAL SUCCESS ................................................. 21 2.4.1 Age .............................................................................................................. 22 2.4.3 Education ..................................................................................................... 24

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