Public Relations Paper Big TIME

Public Relations Paper Big TIME - 1 Brian Ayers Public...

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Brian Ayers Public Relations in Society CMN 3920 4-1-07 Corporate Spying: Another part of our brave new world 1
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Description. Gone are the days of the only known spying was in the novels of John Le Carre. There was no James Bonds in this case. No evil diabolical plot to steal secret nuclear technology. What I’m talking about is the Hewlett-Packard spying case, which involved the hiring of a professional investigations team to find out who was leaking boardroom secrets to the media. The spies name was Ronald Delia Hewlett-Packard is a giant of corporate America and a leading producer of computers and accessories. Patricia Dunn who was the companies’ chairwoman at the time was one of 4 members who had been indicted on charges of fraud. The case began to be leaked in July 2005 when Mark Hurd an HP Boss quoted during an interview that someone “Mentioned obtaining phone records off the web.” The case began quite routinely with a dispute of strategy among the HP boardroom members. The second step was also pretty routine with some directors telling their versions of the meetings to the press. These leaks from the boardroom coupled with the ousting of CEO Carly Fiorina earlier in the year, really hurt this silicon valleys giants reputation. The case of the spying was brought up to court where when put on trial all the employees were found not guilty of fraud but found guilty of lesser charges. None of them will have to serve any jail time but community service was mandatory. 2
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Analysis: Hewlett-Packard did not do a good job of public relations. By having uncertainty at any executive level is not good for any company. HP fell into this category by telling different stories leaked every week it seemed. This disorganization in a company as large as HP is simply unacceptable. The public relations department should have took a more upfront approach and kept all the employees informed on what was going on. Ms Dunn who was the main defendant in the case was very suspicious and acted like she didn’t know what she was doing was wrong. She would seek assurances from the investigators and others that what she was allowing was legal. What Ms Dunn didn’t realize is that although her heart was in the right place by trying to do what’s best for the company. She regretted to take into account what costs come with invading peoples’ privacy. Spying is now a part of this world whether we like it or not.
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This note was uploaded on 04/08/2008 for the course CMN 3920 taught by Professor Helsel during the Spring '07 term at E. Illinois.

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Public Relations Paper Big TIME - 1 Brian Ayers Public...

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