Pdf 10 p a g e socialdemographiccultural trends in

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Unformatted text preview: 12 "Yogurt Sales to Top $67 Billion." Natural Products Marketplace. Web. 29 Sept. 2010. <http://www.naturalproductsmarketplace.com/news/2010/02/yogurt-sales-to-top-67-billion.aspx>. 13 "Agriculture and Agri-Food Canada." Web. 28 Sept. 2010. <http://www4.agr.gc.ca/resources/prod/doc/dairy/pdf/prof_yogourt_e.pdf>. 14 "Agriculture and Agri-Food Canada." Web. 28 Sept. 2010. <http://www4.agr.gc.ca/resources/prod/doc/dairy/pdf/prof_yogourt_e.pdf>. 15 "Agriculture and Agri-Food Canada." Web. 28 Sept. 2010. <http://www4.agr.gc.ca/resources/prod/doc/dairy/pdf/prof_yogourt_e.pdf>. 10 | P a g e Social/Demographic/Cultural Trends: In today’s society, people are becoming far more concerned with the food products that they consume and are far more health conscious. For example, many fast food restaurants such as Macdonald’s, Wendy’s, and Tim Horton’s have added yogurt to their menu to keep up with current health trends. There is also a consumer demand for healthy ingredients such as pro-biotics, which is included in Activia Yogurt.16 Yogurt consumption in Canada: "Agriculture and Agri-Food Canada." Web. 28 Sept. 2010. <http://www4.agr.gc.ca/resources/prod/doc/dairy/pdf/prof_yogourt_e.pdf>. The chart above depicts how much yogurt consumption has grown over the course of 18 years17, which could be because consumers are currently becoming more health conscious and consuming more nutritious food products than before. 16 "Yogurt Sales to Top $67 Billion." Natural Products Marketplace. Web. 29 Sept. 2010. <http://www.naturalproductsmarketplace.com/news/2010/02/yogurt-sales-to-top-67-billion.aspx>. 17 "Agriculture and Agri-Food Canada." Web. 28 Sept. 2010. <http://www4.agr.gc.ca/resources/prod/doc/dairy/pdf/prof_yogourt_e.pdf>. 11 | P a g e Technology Trends: Marketers of health products are always thinking of new and innovative ways to link their product to technology in order to keep up with the latest trends in technology that most influence consumers. Several games have been launched such as Wii fit and EA sports active in order to target health conscious consumers. In the information age, consumers are more informed about what products fit their particular needs depending on their own lifestyle, personal goals, etc. Information on product content, and in the case of Yogurts, bacterium and trans-fat contents can be accessed easily from any computer with an internet connection. Regulatory Trends: Products in the food industry are heavily regulated, and complaints against a producer are taken seriously and are revised carefully. Danone’s Activia was sued in 2006 over consumer complaints that “Danone’s own studies failed to support its advertised claims that its...
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This document was uploaded on 02/06/2014.

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