1_lecture_StrategyMission_handout

3 denition sca occurs when buyers prefer its

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Unformatted text preview: ition SCA occurs when buyers prefer its products or services over those of competitors and when the basis for this preference is durable. Cost-based CA - being the industrys low-cost provider 2 Sustainable competitive advantage 7/1 Capabilities-based CA - developing expertise and resource strengths not easily imitated or matched by rivals MBA 565 9/1 Competitive advantage examples MBA 565 Competitive advantage examples 10 / 1 What is BUSINESS MODEL? MBA 565 11 / 1 MBA 565 14 / 1 Strategy and business model Definition Managements storyline for how and why the company’s business will generate a revenue stream. More narrowly focuse...
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