1_lecture_StrategyMission_handout

Mba 565 18 1 mba 565 19 1 three key features of a

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Unformatted text preview: ee key Features of a mission statement Vision statement A well-articulated complete mission statement identifies the following: 1 Customer groups or markets being served Who is being satisfied? 3 Denition Communicates what an organization ultimately wants to accomplish Customer needs being met What is being satisfied? 2 What the organization does (approaches, technologies, activities) to satisfy the target needs of the target customer groups How customer needs are satisfied? Represents top management’s views / conclusions about the company’s direction, the market technology focus, etc. Is a valuable managerial tool...
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