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Unformatted text preview: ee key Features of a mission statement Vision statement A well-articulated complete mission statement identiﬁes the
1 Customer groups or markets being served
Who is being satisﬁed? 3 Denition
Communicates what an organization ultimately wants to
accomplish Customer needs being met
What is being satisﬁed? 2 What the organization does (approaches, technologies,
activities) to satisfy the target needs of the target customer
How customer needs are satisﬁed? Represents top management’s views / conclusions about the
company’s direction, the market technology focus, etc.
Is a valuable managerial tool...
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- Spring '13