More narrowly focused than business strategy bm based

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Unformatted text preview: d than business strategy BM based on rights sold and type of assets involved Source: Malone et al., 2006 MBA 565 13 / 1 Mission statement Mission Statement Types: Definition Describes what an organization actually does: Customer-oriented Defines a business in terms of providing solutions to customer needs Present products and services Types of customers served Product-oriented Focuses on a product or service Geographic coverage Conveys SCA and Mission statement: Who we are What we do Positive / negative relationship / no association Why we are here Associated = causal relationship MBA 565 16 / 1 Examples of Mission Statements MBA 565 17 / 1 Examples of Mission Statements The World Bank Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company...
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