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Unformatted text preview: d than business strategy
BM based on rights sold and type of assets involved Source: Malone et al., 2006
MBA 565 13 / 1 Mission statement Mission Statement Types: Deﬁnition
Describes what an organization actually does: Customer-oriented
Deﬁnes a business in terms of providing solutions to customer
needs Present products and services
Types of customers served Product-oriented
Focuses on a product or service Geographic coverage
Conveys SCA and Mission statement: Who we are
What we do Positive / negative relationship / no association Why we are here Associated = causal relationship MBA 565 16 / 1 Examples of Mission Statements MBA 565 17 / 1 Examples of Mission Statements
The World Bank Our Roadmap starts with our mission, which is enduring. It
declares our purpose as a company...
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- Spring '13