1_lecture_StrategyMission_handout

Strategies resource sharing jv mba 565 mba 565 61

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: strategies (resource sharing, JV) MBA 565 MBA 565 6/1 Strategy as a quest for sustainable competitive advantage (SCA) Four Strategic Approaches to Build SCA 1 MBA 565 8/1 Market niche CA - focusing on a narrow market niche and winning a competitive edge by doing a better job than rivals of serving the special needs and tastes of buyers comprising the niche 4 Sustainable CA (as opposed to temporary) is achieved when the preferences over competitors products / services are lasting. Quality-based (Superior Product) CA incorporating differentiating features (e.g. higher quality, better performance, wider selection, value-added services, etc.) 3 Defin...
View Full Document

This note was uploaded on 02/04/2014 for the course MATH 108 taught by Professor Jamesbaglama during the Spring '13 term at Rhode Island.

Ask a homework question - tutors are online