Bacardisent peopletohangoutinbarstoseewhat

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: search Gather preliminary information that will help define the problem and suggest hypotheses. Descriptive Research Describes things (e.g., market potential for a product, Demographics, and attitudes). Causal Research Tests hypotheses about cause­and­effect relationships. 4-11 • Exploratory Research – Ex. Bacardi sent people to hang out in bars to see what people are drinking • Descriptive Research – Ex. Surveys most popular form of descriptive research • Casual Research – Ex. Advertising research, experiments on people 4-12 Developing the Research Plan • Includes: – D...
View Full Document

This note was uploaded on 01/28/2014 for the course BA 331 taught by Professor Kenbaker during the Fall '11 term at University of Tennessee.

Ask a homework question - tutors are online