Chapter 4 slides

Bacardisent peopletohangoutinbarstoseewhat

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Unformatted text preview: search Gather preliminary information that will help define the problem and suggest hypotheses. Descriptive Research Describes things (e.g., market potential for a product, Demographics, and attitudes). Causal Research Tests hypotheses about cause­and­effect relationships. 4-11 • Exploratory Research – Ex. Bacardi sent people to hang out in bars to see what people are drinking • Descriptive Research – Ex. Surveys most popular form of descriptive research • Casual Research – Ex. Advertising research, experiments on people 4-12 Developing the Research Plan • Includes: – D...
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