Gallop governmentsourcesexcensusgov

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Unformatted text preview: etermining the exact information needed – Developing a plan for gathering it efficiently – Presenting the written plan to management • Outlines: – sources of existing data – specific research approaches – contact methods – sampling plans – instruments for data collection 4-13 Gathering Secondary Data • Information that already exists somewhere – Internal Databases – Commercial data services – Ex. Gallop – Government Sources – Ex. • Available more quickly and at a lower cost than primary data • Must be relevant, accurate, current, and impartial 4-14 Primary Data Collection • Consists of information collected for the specific purpose at h...
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This note was uploaded on 01/28/2014 for the course BA 331 taught by Professor Kenbaker during the Fall '11 term at University of Tennessee.

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