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Unformatted text preview: and what is feasible to offer. • Sometimes the company cannot provide the needed information because it is not available or due to MIS limitations. • Have to decide whether the benefits of more information are worth the costs. 4-6 • • • Moon worked at IBM Information is not free “Analysis Paralysis” – so conservative about getting more info, but not getting anything done 4-7 Developing Marketing Information • Internal Databases: Electronic collections of • • information obtained from data sources within the company. Marketing Intelligence: Systematic collection and analysis of publicly available information...
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This note was uploaded on 01/28/2014 for the course BA 331 taught by Professor Kenbaker during the Fall '11 term at University of Tennessee.

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