Primarydatamoreexpensive 4 8

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: about competitors and developments in the marketing environment. Uses secondary data­ cheaper Marketing Research: Systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. Primary data – more expensive 4-8 • Marketing Intelligence – Working at Ann Heiser Busch then looking at annual reports for Miller Lite • Marketing Research – Proctor and Gamble admitted to “dumpster diving” 4-9 The Marketing Research Process 1 2 3 4 4-10 Defining the Problem & Objectives Exploratory Re...
View Full Document

This note was uploaded on 01/28/2014 for the course BA 331 taught by Professor Kenbaker during the Fall '11 term at University of Tennessee.

Ask a homework question - tutors are online