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Unformatted text preview: should be surveyed? • sample size
– How should the people be sampled?
• sampling procedures
• Random samples are expensive 4-20 Primary Data Collection Research Instruments Questionnaires Mechanical Devices • What questions to ask
• Form of each question
• Ordering • People Meters
• Supermarket Scanners
• Galvanometer attach to a person, measure, arousal/emotion
• Eye Cameras
•Facebooklooking out ads
4-21 Implementing the Research Plan Collecting the
Data Research Plan Analyzing the
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- Fall '11