Chapter 4 slides

Step1interpretfindings step2drawconclusions

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Unformatted text preview: should be surveyed? • sample size – How should the people be sampled? • sampling procedures • Random samples are expensive 4-20 Primary Data Collection Research Instruments Questionnaires Mechanical Devices • What questions to ask • Form of each question •Closed­ended •Open­ended • Wording • Ordering • People Meters • Supermarket Scanners • Galvanometer attach to a person, measure, arousal/emotion • Eye Cameras •Facebook­looking out ads •Or not? 4-21 Implementing the Research Plan Collecting the Data Processing the Data Research Plan Analyzing the Data 4-22 In...
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