Unformatted text preview: mers to create profits and customer profits and customer equity
1-5 What are Consumers’
Needs, Wants, and
Demands? This Is a Need
Needs – State of felt deprivation including physical, social, and individual needs 1-7 Types of Needs
• Physical: – Food, clothing, shelter, safety • Social: – Belonging, affection • Individual:
– learning 1-8 This Is a Want
Wants – Form that a human need takes as shaped by culture & individual personality 1-9 This Is Demand
Wants Buying Power “Demand” 1-10 Need / Want Fulfillment
• Needs and Wants Fulfilled through a Marketing Offer : – Some combination of products, services, information, or experiences offered to a market to satisfy a need or want. 1-11 What Satisfies Consumers’
Needs and Wants?
Products Anything that can be Offered to a Market to Satisfy a Need or Want
Anything that can be Offered to a Market to Satisfy a Need or Want Persons
Services Activity or Benef...
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