{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Chapter 2 Powerpoint slides


Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: dentify and develop new markets for current products. – How? Review new demographic (seniors/ethnic consumers) or geographic (Asian, European, Australian, & South American) 2-14 Product/Market Expansion Grid Based on Starbucks • Product Development: offering modified or new products to current markets. – How? Add food offerings, sell coffee in supermarkets, co­brand products. • Diversification: start up or buy businesses outside current products and markets. – How? Making and selling CD’s, testing restaurant concepts, or branding casual clothing. 2-15 Marketing’s Role in Strategic Planning Marketing’s Role in S...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online