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For example we might be interested in estimating the

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Unformatted text preview: umer purchases. Statistical methods permit us to use small amounts of information (such as the number of people switching from Verizon to AT&T in an iPhone test marketing program) to answer larger questions (what would AT&T’s new market share be if the iPhone is launched nationally and exclusively by AT&T?) 3. The third area, linear regression, is an area of statistics dedicated to estimating the relationship between two or more variables. For example, we might be interested in estimating the demand for health insurance as a function of the price, insurance policy attributes and consumer attributes. All three of these subjects deal with the analysis of quantitative information. At this point you might have several questions about these subjects. These include: why should I want to...
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