1.Evaluate Intuit’s success and market power in last 2-3 decades (scale, and revenue orprofit), focusing specially on QuickBooks, its traditional customer segments (SMBs, residential etc.), and any new elements in the ecosystem.Over 30 years, Intuit has achieved tremendous success by being one of the most customer-focused technical companies. In 2013, Intuit’s market capitalization reached $19.4 billion. Intuit developed a personal finance software for individual customers, with original ideas stemming from the time wasted reviewing and paying bills. Throughout the company’s journey they have branched out to many different areas. For the year ended in July 2012, revenue was $3.8 billion and operating Incomi.) Small businesses product named QuickBooks. This product is designed for SMBs. The most important accounting tasks of an SMB are payroll, invoicing and paying bills. These are some of the tasks that are taken care of by Quickbooks. The small business
