G wwwexpediaca 13 of traditional travel agencies

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Unformatted text preview: s (e.g., www.Expedia.ca) 13% of traditional travel agencies closed in 2002 because of their inability to compete with online travel Online music $40 billion annual online music downloads are wrecking the traditional music business 8 M Benyoucef | ADM2372profit Dell increases | uOttawa.ca margins while cutting The Internet beginnings The Internet began as an emergency military communications system operated by the U.S. Department of Defense Gradually the 9 Internet moved from a military pipeline to a communication M Benyoucef | ADM2372 |tool uOttawa.ca for scientists, then The Internet networks & protocol Internet is a network of computer networks which operates world-wide using a common communication protocol Protocol: 10 standards that specify the format of data as well as M Benyoucef | ADM2372 | the rules to be uOttawa.ca Source: www.howstuffworks.com Evolution of the Internet web vs. Internet World Wide Web (WWW) - a global hypertext system that uses the Internet as its transport mechanism Sir Tim Berners-Lee Watch this video 11 about Sir Tim Berners-Lee, inventor of the WWW M Benyoucef | ADM2372 | uOttawa.ca Source: www.howstuffworks.com Evolution of the Internet richness vs. reach Richness: the amount of info that can be transmitted, the degree to which the info can be tailored to individual needs, and the level of interactivity of the message (i.e., depth of the message) 12 M Benyoucef | ADM2372 | Reach: the number uOttawa.ca Before the internet: a trade-off decision between richness and High ichness, low reach reach ra sales rep meets with (e.g., a customer) Low richness, high reach (e.g., customers reached through a TV ad) Evolution of the Internet richness vs. reach Internet technologies have mitigated (diminished) the trade-off between richness and reach Now it is possible to reach more people with more intensive, interactive and personalized messages 13 M Benyoucef | ADM2372 | uOttawa.ca But the trade-off between richness and reach has not been eliminated Expedia.c a Evolution of the Interne...
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