Uottawaca jeff bezos person of the year dec 27 1999 e

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Unformatted text preview: iness introduction In the US (2010) 133 million B2C e-commerce in the US individuals spent $256 Billion purchasing goods and services online This represents only 6% of the retail market; there is a tremendous upside potential Online consumer 20 M Benyoucef | ADM2372 | sales grew by uOttawa.ca ; traditional 12.7% Source: E-commerce by Laudon and Traver, 2011 E-Business introduction In the US (2010) Businesses spent B2B e-commerce in the US $3.6 Trillion This represents 30% of all business-tobusiness trade 21 M Benyoucef | ADM2372 | uOttawa.ca Source: E-commerce by Laudon and Traver, 2011 E-Business introduction Social commerce is becoming a reality Businesses are leveraging people’s social ties for ecommerce Why? We tend to consume the same products and services as our friends Instead of using a 22 search engine, you ask a friend for the best M Benyoucef toADM2372 | place | buy an iPhone uOttawa.ca E-Business introduction Facebook calls its 800 million users “potential customers” Using Facebook profiles, businesses can target “potential customers” by age, gender, location, etc. 23 M Benyoucef | ADM2372 | Businesses can uOttawa.ca From E-commerce you buy a Disney DVD on www.disneystore.com Ecommerce E-Business introduction … to Social commerce movie on a Facebook “fan page” 24 you discuss it M Benyoucef | ADM2372 | within your social uOttawa.ca Social commerce you discover the E-Business introduction Mobile commerce is becoming a reality, and so is location based commerce Mobile Internet Access in the US Using an internet- enabled device (iPhone, iPad, etc.) to buy products and services 25 M Benyoucef | ADM2372 | uOttawa.ca Source: E-commerce by Laudon and Traver, 2011 E-Business definition e-Business: Using the Internet B2C to execute all business processes in the enterprise; including ecommerce e-Commerce: The process of 26 buying and selling M Benyoucef | ADM2372 | goods and services uOttawa.ca B2B E-Business definition E-commerce is more that ordering and paying for a product/service onli...
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This document was uploaded on 02/06/2014.

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