18 of us households types h01h04 bobby and becky 477

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Unformatted text preview: es, Rural Villages and Farms is a collection of challenges facing a significant number of economically (Generation Xers between 18 and 34 years old), ethnically five low-density Types filled with middle-class families challenged Americans. diverse (about 40 percent are minorities) and unattached and couples of varied ages. (about two-thirds are single or divorced). These households tend to be disadvantaged and Most of the households in this group are married, white Yet despite traditional barriers to affluence, the members uneducated. With incomes half the national average and and high school educated. nearly a third never completing high school, they are of these metropolitan types are already solidly middleclass. consigned to low-level jobs in manufacturing, health care They maintain tranquil lifestyles in unpretentious houses and food services. and comfortable mobile homes. Many live in relatively new homes or apartments valued Many of these residents are young, minorities, students at more than the national average – a reliable sign of They share a fondness for outdoor sports, enjoying and single parents trying to raise families on low incomes upward mobility. fishing, hunting, camping and motor sports. Many and tight budgets. residents are do-it-yourselfers who are into woodworking They're big culture buffs who like to see plays, movies, and needlework. They like to shop at the big-box home Without much discretionary income their activities are comics and live bands. They spend a lot of their improvement chains and watch how-to shows on TV. limited and leisure pursuits include playing sports like discretionary income on the latest fashions and consumer electronics. basketball, volleyball and skateboarding. When it comes to media, nothing dominates like country music. They watch their favorite country and western They shop at discount clothiers and sporting goods stores They are heavy media consumers, listening to jazz on stars on TV, listen to them on the radio and attend their for casual apparel and athletic shoes. the radio and reading the Sunday paper for science and concerts. technology news. In these less fortunate communities, television is the main source of entertainment, specifically reality programs, Raised on technology, they are very Internet savvy, sitcoms, talk shows and sports. spending their leisure time online to chat, shop, job search, send instant messages, bid in auctions and This group also relates to ethnic-oriented media, creating frequent dating Web sites. a strong radio market for stations that play Spanish, Mexican and urban contemporary music. Affluent Suburbia A m e r i c a ’s W e a l t h i e s t Group K: Urban Essence Group L: Varying Lifestyles Dream Weavers White-collar Suburbia Upscale Suburbanites Enterprising Couples Small-town Success New Suburbia Families Upscale America Status-conscious Consumers Affluent Urban Professionals Urban Commuter Families Solid Suburban Life Second-generation Success Successful Suburbia Small-town Contentment Second City Homebodies Prime Middle America Suburban Optimists Family Convenience Eddie and Annie 8.63% of U.S. households (Types K01–K06) Michael and Melissa 0.80% of U.S. households (Types L01–L03 ) Lower-income Essentials As a whole, the six segments in Urban Essence make up The three Types that make up Varying Lifestyles are an Small-city Endeavors the nation's least affluent group, a collection of relatively unconventional group. What they share is the singular young minorities living in older apartments. experience of living in group quarters. Professional Urbanites More than half the households consist of African- A majority of this group lives the unique lifestyles offered Suburban Advantage Americans and Hispanics. Many of these residents are by the military and university dorm life. American Great Outdoors single or single parents working at entry-level jobs in Mature America service industries. Mid-market Enterprise Blue-collar Backbone Nuevo Hispanic Families Working Rural Communities American Diversity Ethnic Urban Mix Urban Blues Metro Fringe Steadfast Conservatives Moderate Conventionalists Southern Blues Though their daily lives...
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This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at University of Arizona- Tucson.

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