This preview shows page 1. Sign up to view the full content.
Unformatted text preview: es, Rural Villages and Farms is a collection of challenges facing a significant number of economically (Generation Xers between 18 and 34 years old), ethnically five low-density Types filled with middle-class families challenged Americans. diverse (about 40 percent are minorities) and unattached and couples of varied ages. (about two-thirds are single or divorced). These households tend to be disadvantaged and
Most of the households in this group are married, white Yet despite traditional barriers to affluence, the members uneducated. With incomes half the national average and and high school educated. nearly a third never completing high school, they are of these metropolitan types are already solidly middleclass. consigned to low-level jobs in manufacturing, health care
They maintain tranquil lifestyles in unpretentious houses and food services. and comfortable mobile homes.
Many live in relatively new homes or apartments valued Many of these residents are young, minorities, students at more than the national average – a reliable sign of They share a fondness for outdoor sports, enjoying and single parents trying to raise families on low incomes upward mobility. fishing, hunting, camping and motor sports. Many and tight budgets. residents are do-it-yourselfers who are into woodworking
They're big culture buffs who like to see plays, movies, and needlework. They like to shop at the big-box home Without much discretionary income their activities are comics and live bands. They spend a lot of their improvement chains and watch how-to shows on TV. limited and leisure pursuits include playing sports like discretionary income on the latest fashions and consumer
electronics. basketball, volleyball and skateboarding.
When it comes to media, nothing dominates like country
music. They watch their favorite country and western They shop at discount clothiers and sporting goods stores They are heavy media consumers, listening to jazz on stars on TV, listen to them on the radio and attend their for casual apparel and athletic shoes. the radio and reading the Sunday paper for science and concerts. technology news. In these less fortunate communities, television is the main
source of entertainment, specifically reality programs, Raised on technology, they are very Internet savvy, sitcoms, talk shows and sports. spending their leisure time online to chat, shop, job
search, send instant messages, bid in auctions and This group also relates to ethnic-oriented media, creating frequent dating Web sites. a strong radio market for stations that play Spanish,
Mexican and urban contemporary music. Affluent Suburbia
A m e r i c a ’s W e a l t h i e s t Group K: Urban Essence Group L: Varying Lifestyles Dream Weavers
New Suburbia Families
Affluent Urban Professionals
Urban Commuter Families
Solid Suburban Life
Second City Homebodies
Prime Middle America
Family Convenience Eddie and Annie
8.63% of U.S. households
(Types K01–K06) Michael and Melissa
0.80% of U.S. households
(Types L01–L03 ) Lower-income Essentials As a whole, the six segments in Urban Essence make up The three Types that make up Varying Lifestyles are an Small-city Endeavors the nation's least affluent group, a collection of relatively unconventional group. What they share is the singular young minorities living in older apartments. experience of living in group quarters. Professional Urbanites More than half the households consist of African- A majority of this group lives the unique lifestyles offered Suburban Advantage Americans and Hispanics. Many of these residents are by the military and university dorm life. American Great Outdoors single or single parents working at entry-level jobs in Mature America service industries. Mid-market Enterprise
Nuevo Hispanic Families
Working Rural Communities American Diversity
Ethnic Urban Mix
Urban Blues Metro Fringe
Southern Blues Though their daily lives...
View Full Document
This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at University of Arizona- Tucson.
- Spring '07