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Unformatted text preview: ndustrious Country Living H02 Minority Metro Communities 2.20 A m e r i c a ’s F a r m l a n d s H03 Stable Careers 4.29 H04 Aspiring Hispania 1.48 I01 Industrious Country Living 1.40 Struggling Societies I02 America’s Farmlands 1.04 Rugged Rural Style I03 Comfy Country Living 0.73 Latino Nuevo I04 Small-town Connections 0.48 Struggling City Centers I05 Hinterland Families 1.23 J01 Rugged Rural Style 1.62 J02 Latino Nuevo 2.91 J05 Struggling City Centers 1.72 J04 College Town Communities 0.98 J05 Metro Beginnings 0.98 K01 Unattached Multi-cultures 0.38 New Generation Activists K02 Academic Influences 0.47 Getting By K03 African-American Neighborhoods 1.93 Varying Lifestyles K04 Urban Diversity 2.44 Military Family Life K05 New Generation Activists 2.37 Major University Towns K06 Getting By 1.05 L01 Military Family Life 0.31 L02 Major University Towns 0.27 L03 Gray Perspectives 0.22 New Suburbia Families Upscale America Small-town Contentment Second City Homebodies Group Group Description A Affluent Suburbia B Upscale America % Households 11.19 13.26 Prime Middle America Nuevo Hispanic Families C Small-town Contentment 7.64 Working Rural Communities Lower-income Essentials Small-city Endeavors American Diversity Ethnic Urban Mix Urban Blues Mature America D E Blue-collar Backbone American Diversity 6.57 9.73 Metro Fringe Steadfast Conservatives Moderate Conventionalists Southern Blues Remote America F Metro Fringe 10.63 Native Americana Aspiring Contemporaries Young Cosmopolitans Rural Villages and Farms G H Remote America Aspiring Contemporaries 7.39 11.18 Comfy Country Living Small-town Connections Hinterland Families College Town Communities I J Rural Villages and Farms Struggling Societies 4.77 6.58 Metro Beginnings Urban Essence Unattached Multi-cultures Academic Influences African-American Neighborhoods Urban Diversity Gray Perspectives K L Urban Essence Varying Lifestyles 8.63 0.80 % Households The Mosaic Family Tree The Mosaic Family Tree illustrates the major demographic and lifestyle polarities between the types and groups and shows how the Mosaic types relate to each other. Mosaic USA Groups Affluent Suburbia A m e r i c a ’s W e a l t h i e s t Group A: Affluent Suburbia Group B: Upscale America Dream Weavers White-collar Suburbia Upscale Suburbanites Enterprising Couples Small-town Success New Suburbia Families Upscale America Status-conscious Consumers Affluent Urban Professionals Urban Commuter Families Solid Suburban Life Second-generation Success Successful Suburbia Small-town Contentment Second City Homebodies Prime Middle America Suburban Optimists Family Convenience Blake and Lauren 11.19% of U.S. households (Types A01–A07) Brendan and Maureen 13.26% of U.S. households (Types B01–B06) Lower-income Essentials The seven Types in the Affluent Suburbia group comprise The six Types in Upscale America are populated with Small-city Endeavors the wealthiest households in the nation. These segments mainly white, college-educated couples and families living outrank all other Mosaic Types in terms of household in the metropolitan sprawl. Mid-market Enterprise Blue-collar Backbone Nuevo Hispanic Families Working Rural Communities American Diversity Ethnic Urban Mix Urban Blues income, home value and educational achievement. Most of the adults work as executives and white-collar Professional Urbanites Suburban Advantage Concentrated in exclusive suburban neighborhoods, these professionals, and their upscale incomes provide them American Great Outdoors households are predominantly white, college educated with large homes and comfortable lifestyles. Mature America and filled with Baby Boom parents and their children. Metro Fringe Steadfast Conservatives Moderate Conventionalists Southern Blues Urban Grit They like to spend their leisure time getting exercise – With their managerial and executive positions paying jogging, biking and swimming are popular – or shopping six-figure-plus incomes, they enjoy the good life in for the latest in-fashion and high-tech electronics. They fashionable houses outfitted with the latest technology. are active in community affairs as members of business clubs, environmental groups and arts associations. Grass-roots Living Remote America These are the Americans who drive luxury cars, belong Hardy Rura...
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This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at Arizona.

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