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Unformatted text preview: ale America Status-conscious Consumers Affluent Urban Professionals Mosaic Multimedia Guide – an interactive guide to Mosaic available for loading onto your own PC Urban Commuter Families or for use over the Internet. It provides a rich and Solid Suburban Life colorful guide to the classification using Second-generation Success Successful Suburbia photographs, sound, text descriptions, animation Small-town Contentment and a library of profiles of product purchasing Second City Homebodies Prime Middle America habits and consumer behavior. Suburban Optimists Family Convenience Mid-market Enterprise Mosaic eHandbook – a detailed electronic guide Blue-collar Backbone to Mosaic that provides a background to the Nuevo Hispanic Families Working Rural Communities typology and lists the variables used to build the Lower-income Essentials classification, a key to the structure of the Groups Small-city Endeavors American Diversity Ethnic Urban Mix Urban Blues Professional Urbanites and Types, and illustrations of the demographic and lifestyle characteristics of each household Type and neighborhood. Suburban Advantage Metro Fringe Steadfast Conservatives Moderate Conventionalists Southern Blues Enhancement – Mosaic Type and Group codes and Mosaic Global codes are available at the household or neighborhood levels for customer file enhancement. Coding your customer, prospect and survey files is your first step in understanding who your customers really are. Enhancement is available on a license or ad hoc basis. List Selection – Once you know who your customers are, you can use Mosaic in your acquisition campaigns to target your best prospects by selecting from Experian's INSOURCE lists based on the key and top performing Mosaic segments. Modeling and Analytics – Mosaic can be used as another element in customer and acquisition modeling development, as an added selection criteria when pulling modeled lists, or on the front-end and back-end of customer profiling and campaign analysis. Our data modeling and American Great Outdoors Mature America Delivery services Data, Services and Solutions Data directories consulting teams can undertake more detailed predictive modeling and consumer analysis using Mosaic and other Experian data assets. Urban Grit Mosaic Directory License is a geographic file Grass-roots Living containing postal codes and their assigned Mosaic Solutions Hardy Rural Families code. Customer files can be enriched with a Micromarketer Generation3 is an integrated Rural Southern Living Mosaic code by simply matching the postal code geographical analysis tool that provides customer Native Americana from a customer or prospect record to the Mosaic profiling, catchment (trade area) definition, sales Aspiring Contemporaries directory. territory analysis, data modeling, mapping and Remote America Coal and Crops Young Cosmopolitans visualization in an easy-to-use software Minority Metro Communities Mosaic Distribution License provides geographic application. Available for use on your desktop PC, Rural Villages and Farms counts for each Mosaic Type for various Census, or using data available across a network, Industrious Country Living market and postal geographies. Files can be used Micromarketer Generation3 provides you with for market analysis and planning and can be easily access to the very latest in geographical analysis integrated into geographical information systems technology. (GIS) and mapping applications. TAOS is an innovative Web-based decision support Stable Careers Aspiring Hispania A m e r i c a ’s F a r m l a n d s Comfy Country Living Small-town Connections Hinterland Families Struggling Societies Rugged Rural Style Latino Nuevo Struggling City Centers College Town Communities Metro Beginnings Urban Essence Unattached Multi-cultures Academic Influences African-American Neighborhoods Urban Diversity New Generation Activists Getting By Varying Lifestyles Military Family Life Major University Towns Gray Perspectives tool for store network planning. Utilizing a sophisticated new approach to prediction modeling, it is able to respond to the complexities of the retail landscape and generate an accurate view of future sales. About Business Strategies division About Experian Experian's Business Strategies Division provides a Experian is a global leader in providing value- detailed understanding of consumers, markets added information solutions to organizations and and economies in the United States and around co...
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This note was uploaded on 02/07/2014 for the course MIS 304 taught by Professor Mejias during the Spring '07 term at University of Arizona- Tucson.

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